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Brand culture and identity ; Volume 3
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918572
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Brand culture and identity ; Volume 1
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918589
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Brand culture and identity ; Volume 2
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918593
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Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …Evolution of brand culture : a post-industrial revolution story / Sudhir Sharan, Suneel Kumar Prasad -- Space of … culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of …
Persistent link: https://www.econbiz.de/10011857410
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Advertising and branding : concepts, methodologies, tools, and applications
Information Resources Management Association - 2017
coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011728725
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Marketing and consumer behavior ; Vol. 4
2015
Persistent link: https://www.econbiz.de/10010491750
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Marketing and consumer behavior ; Vol. 3
2015
Persistent link: https://www.econbiz.de/10010491754
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Marketing and consumer behavior ; Vol. 2
2015
Persistent link: https://www.econbiz.de/10010491756
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Marketing and consumer behavior ; Vol. 1
2015
Persistent link: https://www.econbiz.de/10010491760
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Research anthology on e-commerce adoption, models, and applications for modern business
2021
"This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers...
Persistent link: https://www.econbiz.de/10012512603