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Advertising and branding : concepts, methodologies, tools, and applications

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coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher. …

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Brand culture and identity : concepts, methodologies, tools, and applications

Information Resources Management Association - 2019

frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …Evolution of brand culture : a post-industrial revolution story / Sudhir Sharan, Suneel Kumar Prasad -- Space of … culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of …

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Brand culture and identity ; Volume 3

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Brand culture and identity ; Volume 1

Information Resources Management Association - 2019

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Brand culture and identity ; Volume 2

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International business : concepts, methodologies, tools, and applications

Information Resources Management Association - 2016

"This reference set presents the latest research innovations focusing on cross-cultural communications and training, international relations, multinational enterprises, outsourcing, international business strategies, and competitive advantage in the global marketplace"--