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Matiatou -- Social media marketing and value co-creation : a system dynamics approach / Francesca Costanza -- The impact of … integrated marketing communications on hotel brand equity : does national culture matter? / Maja eri, Irene Gil-Saura, Alejandro … communication for brand appeal and acceptance : an Indian approach / Smriti Ashish Pathak -- Towards leadership marketing : an …
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"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and …
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Digital marketing analytics : the web dynamics of inside blackberry blog / Shirin Alavi, Vandana Ahuja -- Digital … marketing optimization / Neha Jain, Vandana Ahuja, Yajulu Medury -- A literature survey on the usage of fuzzy MCDM methods for … digital marketing / Cengiz Kahraman, Abrahim Yazc, Ali Karalan -- Selection of digital marketing tools using fuzzy ahp …
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