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Digital marketing and consumer engagement ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011784386
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Digital marketing and consumer engagement ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011758597
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Social media marketing ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011845538
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Social media marketing ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011845541
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Brand culture and identity ; Volume 3
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918572
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Brand culture and identity ; Volume 1
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918589
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Brand culture and identity ; Volume 2
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918593
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Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--
Persistent link: https://www.econbiz.de/10011857410
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Digital marketing and consumer engagement ; Volume 3
2018
Persistent link: https://www.econbiz.de/10011784387
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Social media marketing : breakthroughs in research and practice
2018
"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"--
Persistent link: https://www.econbiz.de/10011791051