Marketing and branding initiatives for local food and tourism identity of Terengganu, Malaysia / Mohd Hairi Jalis -- The role of tour operators in destination tourism marketing in Malawi / James Malitoni Chilembwe, Victor Ronald Mweiwa, Elson Mankhomwa -- Perception of inbound tour operators of...

"This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers...