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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000957447
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An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey - 1998
Persistent link: https://www.econbiz.de/10000983872
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Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey - 1998
Persistent link: https://www.econbiz.de/10000989070
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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David; Halliday, Michael - 1995
Persistent link: https://www.econbiz.de/10000920697