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The philosophy of branding : great philosophers think brands
Braun, Thom - 2004
By way of introduction -- Part I. All Greek to me -- Part II. I think, therefore I brand -- Part III. Into the deep …In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the …
Persistent link: https://www.econbiz.de/10011479576
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
Lindstrøm, Martin; Seybold, Patricia B. - 2003
"Based on the world's most extensive study of tween attitudes and behaviours ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the...
Persistent link: https://www.econbiz.de/10011479601
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The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe - 2000
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets … into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …
Persistent link: https://www.econbiz.de/10011479614
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The essential brand book : over 100 techniques to increase brand value
Ellwood, Iain - 2002 - 2nd ed
Persistent link: https://www.econbiz.de/10011479626
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Beyond branding : how the new values of transparency and integrity are changing the world of brands
Ind, Nicholas (contributor) - 2005
Persistent link: https://www.econbiz.de/10011479707
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Brand royalty : how the world's top 100 brands thrive & survive
Haig, Matt - 2004
Persistent link: https://www.econbiz.de/10011479712
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being … -- Left- and right-brain memories -- Recognition and recall versus persuasion -- 17. Advertisement memories and brand linkage …. Professor Ehrenberg and double jeopardy ; or, the effect of the brand on the advertising -- The double jeopardy theory …
Persistent link: https://www.econbiz.de/10011479699