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Consumer behaviour
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Brettel, Malte
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RWTH Aachen
Springer Fachmedien Wiesbaden
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OECD
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Bundesstelle für Außenhandelsinformation <Köln>
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Gesellschaft zur Erforschung des Markenwesens
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Duncker & Humblot
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Edition Wissenschaft Apprimus
15
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2
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2
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
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Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
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ECONIS (ZBW)
26
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1
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
-
2018
Persistent link: https://www.econbiz.de/10012049302
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2
Corporate sustainability and brand equity - empirical studies on the business case for corporate sustainability
Wamsler, Stefan
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2018
Persistent link: https://www.econbiz.de/10012138973
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3
Understanding antecedents, mechanisms, and outcomes of dynamic capabilities within new product development
Vos, Anne
-
2019
Persistent link: https://www.econbiz.de/10012138974
Saved in:
4
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
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5
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
6
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
7
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
Saved in:
8
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
Saved in:
9
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
-
2016
Persistent link: https://www.econbiz.de/10011667618
Saved in:
10
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
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