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Impact of virtual brand experi...
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Consumer behaviour
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RWTH Aachen
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ECONIS (ZBW)
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Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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2
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
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2016
Persistent link: https://www.econbiz.de/10011591190
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3
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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4
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
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2016
Persistent link: https://www.econbiz.de/10011601152
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5
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
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2018
Persistent link: https://www.econbiz.de/10012049302
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6
Understanding retailer payment transaction costs in B2C E-commerce
Grüschow, Robert Maximilian
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2017
Persistent link: https://www.econbiz.de/10011705390
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7
Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
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2017
Persistent link: https://www.econbiz.de/10011705406
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8
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
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2021
Persistent link: https://www.econbiz.de/10012598486
Saved in:
9
Understanding the effect of sustainable products on consumer purchase and return behavior : an empirical analysis in online markets
Feuß, Sebastian Dominik
-
2020
Persistent link: https://www.econbiz.de/10012403850
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10
Understanding antecedents and moderators of post-complaint customer purchase behavior in online retailing
Aswege, Frederike von
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2020
Persistent link: https://www.econbiz.de/10012403851
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