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Consumer behaviour
11
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National Bureau of Economic Research
633
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322
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Friedrich-Schiller-Universität Jena
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ECONIS (ZBW)
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Influencing consumer behavior with
Facebook
: an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
2
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on
brand
equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
Saved in:
3
Understanding antecedents and outcomes of private label
brand
choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
4
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
5
Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin
-
2017
Persistent link: https://www.econbiz.de/10011879863
Saved in:
6
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
-
2018
Persistent link: https://www.econbiz.de/10012049302
Saved in:
7
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
Saved in:
8
Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
-
2017
Persistent link: https://www.econbiz.de/10011705406
Saved in:
9
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
Saved in:
10
Mobile consumer behavior : the role of information processing, environmental influences, and individual differences for end-to-end mobile consumer decision making
Seeger, Marie K.
-
2021
Persistent link: https://www.econbiz.de/10012598488
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