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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Ubiquitous, expensive, deceptive : an analysis of new challenges in cause-related marketing
Hans, Malte
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2018
Persistent link: https://www.econbiz.de/10011990762
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The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
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2015
Persistent link: https://www.econbiz.de/10011625457
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3
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
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2017
Persistent link: https://www.econbiz.de/10011639141
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4
Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
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2019
Persistent link: https://www.econbiz.de/10012403853
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Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
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2021
Persistent link: https://www.econbiz.de/10013260157
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6
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
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2016
Persistent link: https://www.econbiz.de/10011601152
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7
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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8
Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin
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2017
Persistent link: https://www.econbiz.de/10011879863
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9
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
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2018
Persistent link: https://www.econbiz.de/10012049302
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10
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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