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Consumer behaviour
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RWTH Aachen
National Bureau of Economic Research
641
Springer Fachmedien Wiesbaden
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IGI Global
158
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
109
OECD
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Books on Demand GmbH <Norderstedt>
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C.E.P.R. Discussion Papers
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Information Resources Management Association
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European Association of Agricultural Economists - EAAE
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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Institut für Demoskopie Allensbach
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ECONIS (ZBW)
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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2
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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3
Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle
-
2019
Persistent link: https://www.econbiz.de/10012231307
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4
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on
brand
equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
Saved in:
5
Understanding antecedents and outcomes of private label
brand
choice : an empirical analysis in a multichannel context
Lukner, Stefanie
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2021
Persistent link: https://www.econbiz.de/10013260157
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6
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
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2016
Persistent link: https://www.econbiz.de/10011601152
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7
Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin
-
2017
Persistent link: https://www.econbiz.de/10011879863
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8
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
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2018
Persistent link: https://www.econbiz.de/10012049302
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9
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
Saved in:
10
Mobile consumer behavior : the role of information processing, environmental influences, and individual differences for end-to-end mobile consumer decision making
Seeger, Marie K.
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2021
Persistent link: https://www.econbiz.de/10012598488
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