Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"RWTH Aachen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Promoting brand relationships...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
11
Konsumentenverhalten
11
Online retailing
7
Online-Handel
7
Verbraucherverhalten
7
Electronic Commerce
4
Electronic Shopping
4
Beziehungsmarketing
3
Deutschland
3
Germany
3
Relationship marketing
3
Customer satisfaction
2
Customer service
2
Firm performance
2
Handelsmarke
2
Internet marketing
2
Kaufentscheidung
2
Kundenservice
2
Kundenzufriedenheit
2
Online-Marketing
2
Produktbewertung
2
Purchase decision
2
Unternehmenserfolg
2
Bekleidungsindustrie
1
Beschwerdemanagement
1
Beziehungsmanagement
1
Brand equity
1
Brand image
1
Brand management
1
Clothing industry
1
Complaint management
1
Corporate Social Responsibility
1
Credit card
1
Crisis management
1
Datenanalyse
1
Dienstleistung
1
Dienstleistungsmarketing
1
EU countries
1
EU-Staaten
1
Facebook
1
more ...
less ...
Type of publication
All
Book / Working Paper
15
Type of publication (narrower categories)
All
Hochschulschrift
15
Thesis
7
Aufsatzsammlung
6
Graue Literatur
4
Non-commercial literature
4
Case study
2
Collection of articles written by one author
2
Fallstudie
2
Sammlung
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
13
German
2
Author
All
Brettel, Malte
1
Deufel, Patrick
1
Falk, Björn
1
Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Gavilanes Rivadeneira, José Manuel
1
Grage, Katrin
1
Hellemann, Niklas Jan
1
Hütten, Antje Sarah Julia
1
Lukner, Stefanie
1
Matthies, Henrik Bernd Karl
1
Peuker, Victoria
1
Röger, Martin
1
Schellong, Daniel Andreas
1
Scheuffelen, Stefan C.
1
Seeger, Marie K.
1
Stradner, Michael Alexander
1
more ...
less ...
Institution
All
RWTH Aachen
National Bureau of Economic Research
576
Springer Fachmedien Wiesbaden
276
OECD
58
Verlag Dr. Kovač
51
Université Paris-Dauphine (Paris IX)
47
IGI Global
46
American Marketing Association
41
Books on Demand GmbH <Norderstedt>
33
International Energy Agency
30
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
30
Information Resources Management Association
29
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
Haufe-Lexware GmbH & Co. KG
27
Edward Elgar Publishing
25
Friedrich-Schiller-Universität Jena
18
Nomos Verlagsgesellschaft
17
Nordic Council of Ministers
16
Springer International Publishing
16
Universität Mannheim
16
INSEAD
15
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
15
Verlag Franz Vahlen
14
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
Springer Gabler <Firma>
13
Université Paris-Dauphine
13
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
Österreichisches Institut für Wirtschaftsforschung
13
Erasmus Research Institute of Management
12
Europäische Kommission / Gemeinsame Forschungsstelle
12
Fachhochschule Reutlingen / European School of Business
12
Fördergesellschaft Marketing an der Universität Augsburg
12
Harvard Graduate School of Business Administration
12
Shaker Verlag
11
Campus Verlag
10
Christian-Albrechts-Universität zu Kiel
10
Erich-Schmidt-Verlag
10
more ...
less ...
Published in...
All
Edition Wissenschaft Apprimus
10
Apprimus Edition Wissenschaft
1
Edition Wissenschaft - Apprimus
1
Ergebnisse aus der Produktionstechnik
1
Fertigungsmesstechnik & Qualitätsmanagement
1
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin
-
2017
Persistent link: https://www.econbiz.de/10011879863
Saved in:
2
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on
brand
equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
Saved in:
3
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
4
Integration auf Sinneswahrnehmungen beruhender Kundenforderungen in das Quality Function Deployment
Falk, Björn
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011721583
Saved in:
5
Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
-
2019
Persistent link: https://www.econbiz.de/10012403853
Saved in:
6
Understanding antecedents and outcomes of private label
brand
choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
7
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
8
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
9
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
-
2018
Persistent link: https://www.econbiz.de/10012049302
Saved in:
10
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
