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542
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236
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188
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147
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ECONIS (ZBW)
34
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1
The new luxury experience : creating the ultimate customer experience
Batat, Wided
-
2019
Persistent link: https://www.econbiz.de/10011931268
Saved in:
2
Out-thinking organizational communications : the impact of digital transformation
Klewes, Joachim
(
ed.
);
Popp, Dirk
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011521784
Saved in:
3
The customer is NOT always right?
Marketing
orientations in a dynamic business world : proceedings of the 2011 World
Marketing
Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
(
ed.
)
-
World Marketing Congress <15., 2011, Reims>
-
2017
Persistent link: https://www.econbiz.de/10011597001
Saved in:
4
Electronic word of mouth (eWOM) in the
marketing
context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
Saved in:
5
Market entry in China : case studies on strategy,
marketing
, and branding
Prange, Christiane
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011473412
Saved in:
6
Marketing
food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
-
2018
Persistent link: https://www.econbiz.de/10011812938
Saved in:
7
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
-
2016
Persistent link: https://www.econbiz.de/10014012237
Saved in:
8
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena
-
2018
Persistent link: https://www.econbiz.de/10014013713
Saved in:
9
Online brand communities : using the social web for branding and
marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
10
Global
marketing
strategy : an executive digest
Schlegelmilch, Bodo B.
-
2016
Persistent link: https://www.econbiz.de/10014011549
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