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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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ECONIS (ZBW)
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Marketing and american consumer culture : a cultural studies analysis
Berger, Arthur Asa
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2016
Persistent link: https://www.econbiz.de/10011578916
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2
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
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2017
Persistent link: https://www.econbiz.de/10014013052
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3
The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
(
ed.
)
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World Marketing Congress <15., 2011, Reims>
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2017
Persistent link: https://www.econbiz.de/10011597001
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Marketing food brands : private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga
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2018
Persistent link: https://www.econbiz.de/10011812938
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Market entry in China : case studies on strategy, marketing, and branding
Prange, Christiane
(
ed.
)
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2016
Persistent link: https://www.econbiz.de/10011473412
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6
The new luxury experience : creating the ultimate customer experience
Batat, Wided
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2019
Persistent link: https://www.econbiz.de/10011931268
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7
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Blomstrom, Duena
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2018
Persistent link: https://www.econbiz.de/10014013713
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8
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
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2016
Persistent link: https://www.econbiz.de/10014012237
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9
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
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10
Global marketing strategy : an executive digest
Schlegelmilch, Bodo B.
-
2016
Persistent link: https://www.econbiz.de/10014011549
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