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Consumer behaviour
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Online-Marketing
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English
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German
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Kraus, Florian
4
Homburg, Christian
2
Kuester, Sabine
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Barth, Madeline
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Bode, Christoph
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Bohrer, Laura
1
Borchers, Oliver
1
Deker, Johannes
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Epperson, Raphael
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Gecer, Gökhan
1
Grünen, Jan
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Gärth, Maximilian
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Heinzl, Armin
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Helmig, Bernd
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Henninger, Mirka
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Hohberger, Simon
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Isaak, Andrew
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Konya-Baumbach, Elisa
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Lambertz, Christian
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Ludwig, Susanne
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Meiser, Thorsten
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Neben, Tillmann
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Rottler, Maren
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Schmitt, Daniela
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Schön, Cornelia
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Spengel, Christoph
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Stahl, Florian
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Steininger, Dennis M.
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Theissen, Erik
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Veit, Daniel J.
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Wagner, Ulrich J.
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Werner, Ann-Catherin
1
Wielgos, Dominik
1
Woywode, Michael J.
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Zieren, Sabrina
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Zimmermann, Lukas
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Universität Mannheim
National Bureau of Economic Research
825
Springer Fachmedien Wiesbaden
314
IGI Global
214
OECD
179
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
140
Verlag Dr. Kovač
59
Organisation for Economic Co-operation and Development
55
Europäische Kommission
47
Books on Demand GmbH <Norderstedt>
44
Nomos Verlagsgesellschaft
44
World Bank Group
44
American Marketing Association
38
Edward Elgar Publishing
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International Monetary Fund (IMF)
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Université Paris-Dauphine (Paris IX)
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European Association of Agricultural Economists - EAAE
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HAL
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26
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25
EconWPA
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Tinbergen Institute
25
Haufe-Lexware GmbH & Co. KG
24
Nordic Council of Ministers
23
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Friedrich-Schiller-Universität Jena
22
Springer Gabler <Firma>
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
18
INSEAD
18
Agricultural and Applied Economics Association - AAEA
17
Europäische Kommission / Gemeinsame Forschungsstelle
17
Hochschulrektorenkonferenz
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Springer International Publishing
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Weltwirtschaftsforum
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Research
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
24
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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2
Essays on the marketing of digital information goods
Schmitt, Daniela
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2019
Persistent link: https://www.econbiz.de/10012166256
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3
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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4
Tax systems, tax planning and tax competition in an international and digital economy
Werner, Ann-Catherin
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2020
Persistent link: https://www.econbiz.de/10012416784
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5
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
-
2016
Persistent link: https://www.econbiz.de/10011570680
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6
Digitalization technologies and business trends in procurement
Grünen, Jan
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2021
Persistent link: https://www.econbiz.de/10012799147
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7
Reputation in anonymous markets
Lambertz, Christian
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2014
Persistent link: https://www.econbiz.de/10010414942
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8
Collaboration in new product development
Deker, Johannes
-
2016
Persistent link: https://www.econbiz.de/10011459447
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9
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
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10
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
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