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~institution:"Universität Mannheim"
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Consumer behaviour
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Beziehungsmarketing
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Online-Marketing
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Homburg, Christian
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Kuester, Sabine
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Kraus, Florian
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Stahl, Florian
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Barth, Madeline
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Borchers, Oliver
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Epperson, Raphael
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Gecer, Gökhan
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Henninger, Mirka
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Isaak, Andrew
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Janda-Eble, Sergej
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Konya-Baumbach, Elisa
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Lauer, Karin
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Ludwig, Susanne
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Meiser, Thorsten
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Schmitt, Daniela
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Schön, Cornelia
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Stuckenschmidt, Heiner
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Universität Mannheim
National Bureau of Economic Research
604
Springer Fachmedien Wiesbaden
202
OECD
52
IGI Global
44
Verlag Dr. Kovač
43
International Energy Agency
41
American Marketing Association
40
Books on Demand GmbH <Norderstedt>
34
Edward Elgar Publishing
27
European Association of Agricultural Economists - EAAE
27
Institut für Demoskopie Allensbach
26
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
26
Information Resources Management Association
25
Université Paris-Dauphine (Paris IX)
24
Institut für Handelsforschung <Köln>
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European Centre for the Development of Vocational Training
20
Friedrich-Schiller-Universität Jena
17
INSEAD
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Österreichisches Institut für Wirtschaftsforschung
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Nomos Verlagsgesellschaft
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Nordic Council of Ministers
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RWTH Aachen
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Haufe-Lexware GmbH & Co. KG
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Harvard Graduate School of Business Administration
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12
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12
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11
Erasmus Research Institute of Management
11
Fördergesellschaft Marketing an der Universität Augsburg
11
Shaker Verlag
11
Springer International Publishing
11
Christian-Albrechts-Universität zu Kiel
10
College of Business
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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2
Lohnungleichheit und Kundenzufriedenheit : eine empirische Untersuchung der Auswirkungen von Lohnungleichheit auf Kundenbeziehungen und Geschäftserfolg
Bamberger, Boas
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2021
Persistent link: https://www.econbiz.de/10012874753
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3
Essays on customer management and brand management
Gawrisch, Katharina
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2020
Persistent link: https://www.econbiz.de/10012392552
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4
Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej
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2017
Persistent link: https://www.econbiz.de/10011668865
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5
Customer experience management : eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel
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2016
Persistent link: https://www.econbiz.de/10011593733
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6
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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7
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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8
Essays in behavioral and experimental economics
Epperson, Raphael
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2021
Persistent link: https://www.econbiz.de/10012744921
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9
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
-
2021
Persistent link: https://www.econbiz.de/10012694712
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10
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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