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Universität Mannheim
National Bureau of Economic Research
558
Springer Fachmedien Wiesbaden
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
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2013
Persistent link: https://www.econbiz.de/10010253677
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The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
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2020
Persistent link: https://www.econbiz.de/10012518944
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3
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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4
Essays on the marketing of digital information goods
Schmitt, Daniela
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2019
Persistent link: https://www.econbiz.de/10012166256
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5
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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6
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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7
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
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2018
Persistent link: https://www.econbiz.de/10011881993
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8
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
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2021
Persistent link: https://www.econbiz.de/10012694764
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9
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
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10
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
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2017
Persistent link: https://www.econbiz.de/10011645064
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