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Consumer behaviour
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Kuester, Sabine
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Universität Mannheim
National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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IGI Global
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epubli GmbH
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Weltwirtschaftsforum
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Federal Reserve Bank of Chicago
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Jahrbuch für Wirtschaftsgeschichte / Beiheft
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Research
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
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2
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
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2016
Persistent link: https://www.econbiz.de/10011570680
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3
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
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4
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
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2020
Persistent link: https://www.econbiz.de/10012518944
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5
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
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2021
Persistent link: https://www.econbiz.de/10012694764
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6
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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7
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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8
Essays on the marketing of digital information goods
Schmitt, Daniela
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2019
Persistent link: https://www.econbiz.de/10012166256
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9
Tax systems, tax planning and tax competition in an international and digital economy
Werner, Ann-Catherin
-
2020
Persistent link: https://www.econbiz.de/10012416784
Saved in:
10
Digitalization technologies and business trends in procurement
Grünen, Jan
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2021
Persistent link: https://www.econbiz.de/10012799147
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