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Consumer behaviour
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Online-Marketing
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Kraus, Florian
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Kuester, Sabine
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Barth, Madeline
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Bode, Christoph
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Steininger, Dennis M.
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Universität Mannheim
National Bureau of Economic Research
613
IGI Global
269
Springer Fachmedien Wiesbaden
256
OECD
114
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
74
Organisation for Economic Co-operation and Development
47
American Marketing Association
43
Verlag Dr. Kovač
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World Bank Group
39
Europäische Kommission
38
Information Resources Management Association
36
Nomos Verlagsgesellschaft
35
Books on Demand GmbH <Norderstedt>
34
Edward Elgar Publishing
33
International Energy Agency
31
European Association of Agricultural Economists - EAAE
29
Institut für Demoskopie Allensbach
26
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RWTH Aachen
14
Weltwirtschaftsforum
14
NET Institute
13
Österreichisches Institut für Wirtschaftsforschung
13
Christian-Albrechts-Universität zu Kiel
12
Competence Center E-Commerce <Bochum>
12
International Telecommunications Society
12
Technische Universität Dresden
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
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2016
Persistent link: https://www.econbiz.de/10011570680
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2
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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3
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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4
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
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2013
Persistent link: https://www.econbiz.de/10010253677
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5
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
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2020
Persistent link: https://www.econbiz.de/10012518944
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6
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
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2021
Persistent link: https://www.econbiz.de/10012694764
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7
Tax systems, tax planning and tax competition in an international and digital economy
Werner, Ann-Catherin
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2020
Persistent link: https://www.econbiz.de/10012416784
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8
Reputation in anonymous markets
Lambertz, Christian
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2014
Persistent link: https://www.econbiz.de/10010414942
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9
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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10
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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