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Essays on customer management and brand management
Gawrisch, Katharina - 2020
Persistent link: https://www.econbiz.de/10012392552
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://www.econbiz.de/10012799160
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Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej - 2017
Persistent link: https://www.econbiz.de/10011668865
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Customer experience management : eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel - 2016
Persistent link: https://www.econbiz.de/10011593733
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Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne - 2016
Persistent link: https://www.econbiz.de/10011525413
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The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa - 2016
Persistent link: https://www.econbiz.de/10011454918
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Essays in behavioral and experimental economics
Epperson, Raphael - 2021
Persistent link: https://www.econbiz.de/10012744921
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Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline - 2021
Persistent link: https://www.econbiz.de/10012694712
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver - 2020
Persistent link: https://www.econbiz.de/10012392551