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Consumer behaviour
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Homburg, Christian
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Kraus, Florian
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Kuester, Sabine
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Arslan, Sevda Can
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Barth, Madeline
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Bode, Christoph
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Bohrer, Laura
1
Borchers, Oliver
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Brauer, Matthias
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Deker, Johannes
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Epperson, Raphael
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Gecer, Gökhan
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Grünen, Jan
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Gärth, Maximilian
1
Harz, Nathalie
1
Heinzl, Armin
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Helmig, Bernd
1
Henninger, Mirka
1
Hohberger, Simon
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Imschloß, Monika
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Isaak, Andrew
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Kohring, Matthias
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Konya-Baumbach, Elisa
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Schön, Cornelia
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Spengel, Christoph
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Stahl, Florian
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1
Veit, Daniel J.
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Wagner, Ulrich J.
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Werner, Ann-Catherin
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Wielgos, Dominik
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Woywode, Michael J.
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Universität Mannheim
National Bureau of Economic Research
821
Springer Fachmedien Wiesbaden
377
IGI Global
193
OECD
178
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
94
American Marketing Association
61
Organisation for Economic Co-operation and Development
57
Verlag Dr. Kovač
54
Edward Elgar Publishing
52
Books on Demand GmbH <Norderstedt>
42
Europäische Kommission
38
Nomos Verlagsgesellschaft
37
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36
World Bank Group
35
European Association of Agricultural Economists - EAAE
31
Haufe-Lexware GmbH & Co. KG
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International Energy Agency
31
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26
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26
UNCTAD
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Nordic Council of Ministers
23
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22
Université Paris-Dauphine (Paris IX)
21
Springer International Publishing
20
World Bank
20
INSEAD
19
International Trade Centre
19
Faculdade de Economia, Universidade do Porto
17
Institut ekonomických studií, Univerzita Karlova v Praze
17
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
26
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Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
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2
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
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3
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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4
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
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5
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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6
Collaboration in new product development
Deker, Johannes
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2016
Persistent link: https://www.econbiz.de/10011459447
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7
Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
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2020
Persistent link: https://www.econbiz.de/10012140415
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8
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
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9
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
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10
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
-
2017
Persistent link: https://www.econbiz.de/10011645064
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