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Consumer behaviour
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Two essays on diffusion processes : model and econometrics
Rujeerapaiboon, Pattara
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2016
Persistent link: https://www.econbiz.de/10011586509
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Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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4
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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5
Essays in behavioral and experimental economics
Epperson, Raphael
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2021
Persistent link: https://www.econbiz.de/10012744921
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6
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
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2021
Persistent link: https://www.econbiz.de/10012694712
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7
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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8
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
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2018
Persistent link: https://www.econbiz.de/10011866590
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9
Essays on the marketing of digital information goods
Schmitt, Daniela
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2019
Persistent link: https://www.econbiz.de/10012166256
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10
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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