Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Universität Mannheim"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The influence of eWOM over Mya...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
12
Konsumentenverhalten
12
Online-Marketing
8
Internet marketing
7
Verbraucherverhalten
5
Preismanagement
4
Pricing strategy
4
Experiment
3
Social Web
3
Social web
3
Digital goods
2
Digitale Güter
2
Game theory
2
Preispolitik
2
Social network
2
Soziales Netzwerk
2
Spieltheorie
2
Theorie
2
Theory
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Absatzweg
1
Arbeitsmarkt
1
Arbeitsmobilität
1
Arbeitspsychologie
1
Arbeitsverhalten
1
Arztbewertung
1
Behavioral economics
1
Beziehungsmarketing
1
Brand loyalty
1
Business start-up
1
Cognition
1
Competence
1
Confidence
1
Crowdfunding
1
Customer value
1
Data Mining
1
Data mining
1
Digitalisierung
1
more ...
less ...
Online availability
All
Free
8
Undetermined
1
Type of publication
All
Book / Working Paper
20
Type of publication (narrower categories)
All
Hochschulschrift
20
Graue Literatur
11
Non-commercial literature
11
Thesis
6
Collection of articles of several authors
3
Collection of articles written by one author
3
Sammelwerk
3
Sammlung
3
Aufsatzsammlung
2
more ...
less ...
Language
All
English
15
German
5
Author
All
Kraus, Florian
3
Homburg, Christian
2
Kuester, Sabine
2
Arslan, Sevda Can
1
Barth, Madeline
1
Bohrer, Laura
1
Borchers, Oliver
1
Epperson, Raphael
1
Gecer, Gökhan
1
Gärth, Maximilian
1
Heinzl, Armin
1
Helmig, Bernd
1
Henninger, Mirka
1
Hohberger, Simon
1
Imschloß, Monika
1
Isaak, Andrew
1
Kohring, Matthias
1
Konya-Baumbach, Elisa
1
Lauer, Karin
1
Lomys, Niccolò
1
Ludwig, Susanne
1
Meiser, Thorsten
1
Neben, Tillmann
1
Nimczik, Jan Sebastian
1
Nocke, Volker
1
Rottler, Maren
1
Schmitt, Daniela
1
Schön, Cornelia
1
Stahl, Florian
1
Wagner, Ulrich J.
1
Weber, Andrea
1
Wielgos, Dominik
1
Woywode, Michael J.
1
more ...
less ...
Institution
All
Universität Mannheim
National Bureau of Economic Research
662
Springer Fachmedien Wiesbaden
235
IGI Global
75
OECD
65
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
Edward Elgar Publishing
38
Verlag Dr. Kovač
37
American Marketing Association
36
Information Resources Management Association
30
International Energy Agency
30
Books on Demand GmbH <Norderstedt>
28
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
HAL
24
Haufe-Lexware GmbH & Co. KG
24
Nomos Verlagsgesellschaft
24
Friedrich-Schiller-Universität Jena
23
Nordic Council of Ministers
17
INSEAD
15
Christian-Albrechts-Universität zu Kiel
14
Springer Gabler <Firma>
14
Organisation for Economic Co-operation and Development
13
Forschungsinstitut zur Zukunft der Arbeit
12
RWTH Aachen
12
Springer-Verlag GmbH
12
Erasmus Research Institute of Management
11
European University Institute / Department of Economics
11
Europäische Kommission / Gemeinsame Forschungsstelle
11
International Labour Organization (ILO), United Nations
11
Peter Lang GmbH
11
Springer International Publishing
11
Österreichisches Institut für Wirtschaftsforschung
11
Center for Economic Research <Tilburg>
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Technische Universität Braunschweig
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
Robert Schuman Centre for Advanced Studies
9
more ...
less ...
Published in...
All
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
Saved in:
2
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
-
2020
Persistent link: https://www.econbiz.de/10012518944
Saved in:
3
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
4
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
Saved in:
5
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
Saved in:
6
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
Saved in:
7
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
Saved in:
8
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
-
2017
Persistent link: https://www.econbiz.de/10011645064
Saved in:
9
Essays on dynamic games
Lomys, Niccolò
-
2018
Persistent link: https://www.econbiz.de/10012103932
Saved in:
10
Essays in applied microeconomics : job mobility and social networks
Nimczik, Jan Sebastian
-
2017
Persistent link: https://www.econbiz.de/10011742571
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
