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Online-Marketing
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Homburg, Christian
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Heinzl, Armin
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Kraus, Florian
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Theissen, Erik
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Woywode, Michael J.
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Adam, Klaus
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Bamberger, Boas
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Isaak, Andrew
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Momsen, Katharina
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Ruenzi, Stefan
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Universität Mannheim
National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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OECD
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Edward Elgar Publishing
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IGI Global
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Institute for the Study of Labor (IZA)
33
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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William Davidson Institute <Ann Arbor, Mich.>
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Verlag Dr. Kovač
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Information Resources Management Association
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World Bank
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Springer-Verlag GmbH
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Friedrich-Schiller-Universität Jena
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Haufe-Lexware GmbH & Co. KG
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RWTH Aachen
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DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
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William Davidson Institute, University of Michigan
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Eric Cuvillier <Firma>
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Renessans Kapital <Moskau>
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
17
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Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
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2017
Persistent link: https://www.econbiz.de/10011645064
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2
Digitale Transformation und
Unternehmenserfolg
: eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
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3
Essays in experimental economics
Momsen, Katharina
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2017
Persistent link: https://www.econbiz.de/10012799350
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4
Essays on human information behavior : avoidance, hiding, and sharing
Trenck, Aliona von der
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2017
Persistent link: https://www.econbiz.de/10011723854
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5
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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6
Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
-
2013
Persistent link: https://www.econbiz.de/10010253677
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7
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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8
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
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2020
Persistent link: https://www.econbiz.de/10012518944
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9
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
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10
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
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