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Online-Marketing
8
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Kraus, Florian
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Universität Mannheim
Springer Fachmedien Wiesbaden
172
IGI Global
129
National Bureau of Economic Research
125
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
45
C.E.P.R. Discussion Papers
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American Marketing Association
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Zentralausschuss der Werbewirtschaft
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Université Paris-Dauphine (Paris IX)
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Books on Demand GmbH <Norderstedt>
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Nomos Verlagsgesellschaft
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Springer Gabler <Firma>
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Edward Elgar Publishing
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epubli GmbH
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Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
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Center for Tobacco Control Research and Education, UC San Francisco
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8
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8
Organisation for Economic Co-operation and Development
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Springer International Publishing
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Technische Universität Dresden
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ECONIS (ZBW)
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Word-of-Mouth-Marketing : eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation
Bohrer, Laura
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2013
Persistent link: https://www.econbiz.de/10010253677
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2
The persuasive impact of online word of mouth characteristics
Gärth, Maximilian
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2020
Persistent link: https://www.econbiz.de/10012518944
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3
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
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4
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
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5
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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6
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
-
2016
Persistent link: https://www.econbiz.de/10011570680
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7
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
8
Digitale Transformation und Unternehmenserfolg : eine branchenübergreifende empirische Untersuchung zu Konzeption, Messung und Wirkung organisationaler Kompetenzen
Wielgos, Dominik
-
2020
Persistent link: https://www.econbiz.de/10012486161
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9
Defensive information avoidance : three essays on the motivated avoidance of decision-relevant information in computer-mediated work
Neben, Tillmann
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2017
Persistent link: https://www.econbiz.de/10011645064
Saved in:
10
Essays on the marketing of digital information goods
Schmitt, Daniela
-
2019
Persistent link: https://www.econbiz.de/10012166256
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