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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver - 2020
Persistent link: https://www.econbiz.de/10012392551
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://www.econbiz.de/10012799160
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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens - 2016
Persistent link: https://www.econbiz.de/10011583648
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Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica - 2018
Persistent link: https://www.econbiz.de/10011881993
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Essays in empirical asset pricing and investments
Zimmermann, Lukas - 2020
Persistent link: https://www.econbiz.de/10012518913
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Solution selling in B2B markets : empirical insights from the manufacturer's and customer's perspective
Zieren, Sabrina - 2018
Persistent link: https://www.econbiz.de/10012014851
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Digitalization technologies and business trends in procurement
Grünen, Jan - 2021
Persistent link: https://www.econbiz.de/10012799147
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Essays on customer management and brand management
Gawrisch, Katharina - 2020
Persistent link: https://www.econbiz.de/10012392552
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Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej - 2017
Persistent link: https://www.econbiz.de/10011668865