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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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Cognitive, metacognitive and motivational perspectives on learning analytics : synthesizing self-regulated learning, assessment, and feedback with learning analytics
Schumacher, Clara
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2019
Persistent link: https://www.econbiz.de/10012173900
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Essays in empirical asset pricing and investments
Zimmermann, Lukas
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2020
Persistent link: https://www.econbiz.de/10012518913
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Solution selling in B2B markets : empirical insights from the manufacturer's and customer's perspective
Zieren, Sabrina
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2018
Persistent link: https://www.econbiz.de/10012014851
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Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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7
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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Essays in behavioral and experimental economics
Epperson, Raphael
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2021
Persistent link: https://www.econbiz.de/10012744921
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Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
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2021
Persistent link: https://www.econbiz.de/10012694712
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Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
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2018
Persistent link: https://www.econbiz.de/10011866590
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