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) which is related to ethical marketing. …
Persistent link: https://www.econbiz.de/10010708886
Présentation des techniques marketing utilisées pour mieux identifier, cibler et fidéliser ses clients, et les outils … disponibles sur le marché : outils de datawarehouse et de datamining, de gestion des campagnes marketing. Cette nouvelle édition …
Persistent link: https://www.econbiz.de/10011072985
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The goal of this study is to analyze the previously unexplored gender and age specific relationship of flextime with absenteeism. This work is based on a French national survey on work organization and working conditions carried out on 25 000 employees. The approach taken is a quantitative...
Persistent link: https://www.econbiz.de/10010707884
Work organization has deeply changed during the last decade, in particular with the introduction of a new type of management production system in the industrial and service sectors – the lean production system. Few studies have considered the social outcomes of work organization forms. Using...
Persistent link: https://www.econbiz.de/10011171627
This paper shows that utility differences between the self-employed and employees increase with financial development. This effect is not explained by increased profits but by an increased value of non- monetary benefits, in particular job independence. We interpret these findings by building a...
Persistent link: https://www.econbiz.de/10011166544
This article demonstrates that socially anxious consumers avoid close relationships with merchants. An experimental approach (n=102) shows that socially anxious consumers prefer small talk with merchants rather than intimate conversations, whereas non-socially anxious consumers prefer intimate...
Persistent link: https://www.econbiz.de/10010861584
Perception that the client has of his own brand loyalty has not been addressed in the marketing literature. This … to improve the acceptance and in turn the effectiveness of relationship marketing efforts. …
Persistent link: https://www.econbiz.de/10011273995
This article demonstrates that socially anxious consumers avoid close relationships with merchants. An experimental approach (n=102) shows that socially anxious consumers prefer small talk with merchants rather than intimate conversations, whereas non-socially anxious consumers prefer intimate...
Persistent link: https://www.econbiz.de/10010742290