The purpose of this article is to present a multi-items scale on Web retail service quality. After reviewing the literature on this subject, two studies are presented. The first study is a qualitative one with a literature review and a series of depth individuals interviews and focus groups of...

The aim of this paper is to provide a literature review of research on online consumer trust. First, the concept specificities are identified and the construct definition and dimensionality are examined. Then, a taxonomy of the online trust determinants is suggested. Finally, to gain...

This paper intends to highlight the main characteristics of the exchange relationships between mass merchandisers and suppliers. It seems that the nature of the relationships depends on the nature of suppliers. Our examination reveals that four types of relationships can be distinguished. In...

Virtual bundling is a promotional offer in which obtaining free product or money discount is linked to the purchase of a certain number of products presented separately. As a promotional technique offering numerous advantages to retailers and manufacturers, virtual bundling is more and more used...

This paper explores corporate social responsibility (CSR) within the franchising sector. More specifically, using regulation theory, stakeholder-agency theory, transaction cost analysis, and literature on plural form, along with an empirical study conducted on the franchising sector in the...

The electronic marketplaces, as an interorganizational entity, is not limited to a transactional dimension. Indeed, those companies that survived the initial consolidation have increasingly expanded their functions and contribute to a new competition dynamic. This new competitiveness has set off...