France's early adoption of Minitel and EDI in the 1980s was both a stimulus and an inhibitor to Internet-based e-commerce. It hindered the adoption of the Internet, but it also created the conditions for a rapid catch up when France switched to the Internet in 1997. The French were already open...

It is often (implicitly) assumed that e-commerce behavior is similar in countries with a similar culture in terms of Hofstede's dimensions. Through a study of e-commerce behavior of 969 private consumers and company representatives on 50 products, this paper proves there are actually significant...

The article explores how actors interpret and deal with the unethical use of new technology in an online environment, such as online reverse auctions (ORA). The interpretation subtleties of technology initiators, buyers and suppliers are presented through interviews. Unethical behaviors...

The evolution of distribution channels evolves towards a complex multi-channel form, through the increasing importance of the Internet. Along this line, consumer online reviews (COR) platforms rise in order to provide information about the quality of products and services. Despite a growing...

Based on two experimental studies, this paper investigates the impact of price display in the luxury sector on perceived brand luxury and brand attitude. Using a sample of students, Study1 shows that price display is associated with higher perceived quality, uniqueness, and conspicuousness for a...

The store entrance design reveals for retailers a choice between an easy access which can increase store traffic and a more selective access that encourages consumer involvement and experience in a brand universe. The aim of this research is to identify the main types of stores entrances and...

The evolution of consumer behaviour (a dual demand of a large variety and personalised products) has encouraged firms to enlarge their product range. As a result, certain products have a very short life cycle (a few weeks to a few months). The supply chain for these products cannot be exactly...

L’avènement du numérique, qui change notre rapport à l’information et à la connaissance, bouleverse nos modes de collaboration et nos modèles économiques.

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...