Through this paper, we propose a preliminary theoretical framework to understand consumer’s trust determinants within the context of purchasing on Internet. First, we present a synoptical literature overview of trust conceptualisation in the marketing literature. Then, we propose a preliminary...

This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. The studies identify the most important experiential components of e-commerce web sites using virtual reality devices and shed some light on the influence of...

In this paper we present a multi-attribute negotiation mechanism for electronic commerce which is based on a multicriteria model using reference points. According to the model, the buyer must specify an aspiration point that expresses his desired values on the attributes and a reservation point...

This research explores the effect of the introduction of online reverse auctions (ORAs) on interorganizational trust between buyers and suppliers in the retail industry. Building upon the notion of the spirit of the technology and the organizing vision, we shed light on the "equivoque" nature of...

Purpose – The purpose of this paper is to design, develop and evaluate a reliable and valid scale for the measurement of online retail service quality, specifically in the French context. Design/methodology/approach – Study 1 derived scale items from the literature by content analysis. Study...

This article aims at challenging the relevance of some concepts typical of traditional retail activities for understanding electronic commerce. We try to demonstrate that geography still plays a role in building a competitive advantage over the Web, but that the notion of distance has changed...

This qualitative study is the first to confirm the validity of immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web...

The article explores how actors interpret and deal with the unethical use of new technology in an online environment, such as online reverse auctions (ORA). The interpretation subtleties of technology initiators, buyers and suppliers are presented through interviews. Unethical behaviors...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...