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This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. It has another objective which is to show off the moderator role of product category. To this purpose, we have manipulated two categories of advertising opposing...
Persistent link: https://www.econbiz.de/10010861603
This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. To this purpose, we have manipulated two categories of advertising opposing animated to non animated images.
Persistent link: https://www.econbiz.de/10010707136
, empathy, gladness and satisfaction, also act as switching barriers and influence the likelihood of supplier switching. The …
Persistent link: https://www.econbiz.de/10011074105
moderate the influences of information and system quality on intention to use and user satisfaction. A longitudinal …
Persistent link: https://www.econbiz.de/10010861536
satisfaction. Electronic agents represent the future of electronic business. They help the consumers in an environment where all … is to understand the role of electronic agent onconsumer satisfaction. For that purpose, we conducted a little empirical … consumer satisfaction. …
Persistent link: https://www.econbiz.de/10010905420
trust in buyer-seller relationships and compare it to the role of satisfaction. The study focuses on the commercial banking … satisfaction and trust have a role to play in the financial institution’s strategy, managers underestimate the importance of trust …
Persistent link: https://www.econbiz.de/10010799299
Customer satisfaction has a major influence on customer loyalty and knowing its determinants enables the manager to … improve his quality of service and the customer lifetime value. Nevertheless, customer satisfaction is the result of a service … performance of several regression techniques in order to determine the weight of criteria, with satisfaction data collected by …
Persistent link: https://www.econbiz.de/10010706583
benefits and various relational variables (commitment, trust and satisfaction). Using discriminant analysis, we show that the …
Persistent link: https://www.econbiz.de/10010707304
hedonic value and consumer satisfaction. The analysis shows that satisfaction varies according to labels abstraction degree …
Persistent link: https://www.econbiz.de/10010707450
Regret has been studied in several fields: Economics, Psychology and Marketing. On the one hand, these studies have contributed to the conceptualisation and definition of regret, and on the other hand, they have provided useful information on the antecedents and consequences of the emotional...
Persistent link: https://www.econbiz.de/10010708060