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The purpose of this article is to acquire in-depth knowledge of how customers use multichannel financial services. In line with the service dominant logic research stream and using a phenomenological framework, we analyse the perceived value of customers in the context of each type of service....
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Considerable media attention was focused on how U.S. presidential candidates in 2008 integrated Facebook and other social networking sites into their campaign strategies. In this context, understanding the formation and utilization of online social networks becomes important. Social network...
Persistent link: https://www.econbiz.de/10011166280
This paper studies political competition in the case of a democratization process. We present an illustrative model describing political competition when the opposition threatens the stability of the country. In some cases, our model predicts the government should invest in opposition districts...
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The arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies in all operational areas (payroll, billing and accounting for example). As far as price policy is concerned, the company must determine, beyond the compulsory legal conversion,...
Persistent link: https://www.econbiz.de/10010905094
Media critics are generally said to be an integral part of the cinema industry, as they influence both the supply (distribution and communication strategies) and demand (consumer's decision process) sides of the market (Debenedetti, 2006). Which lessons can be drawn from past research about...
Persistent link: https://www.econbiz.de/10010905125
afin de prendre les meilleures décisions marketing. Analyse des décisions concrètes prises par les services marketing pour …
Persistent link: https://www.econbiz.de/10010905152