This article examines the relationship between Islam and marketing. It pays a special attention to the influence of … islamic values, and of their interpretation, upon marketing system and practices. Muslim consumer's behavior goes from …

ambitious ways of communication between the consumer and a media. This exploratory research aims to discover consumers’ attitude …

Attitude toward the Ad is widely used in study of traditional mass media advertising, especially for children. As …, attitude toward the web site is gaining parallel status in evaluating effectiveness. In this paper, the author develops and … presents a reliable and valid scale, measuring attitude toward a website, especially suited for children aged 8 to 11. …

consommateurs pour confirmer l’importance de ces différents bénéfices et coûts dans la formation de l’attitude du consommateur …

For many centuries, forms of Islamic charity such as zakat (i.e. "obligatory" alms) and waqf (i.e. endowment or … of zakat and waqf? Can Islamic charity be used as an innovative source of finance for development? How do we maximize …. Therefore, investing charitable funds in socially responsible projects, based on expert knowledge of Islamic finance, should be …

sense of honour; an Islamic vision based upon fairness and equality, with a shared ideal. This can lead to difficulties. But …