Similar Search Results

Niche products, generic products, and consumer search

Larson, Nathan - Volkswirtschaftliche Fakultät, … - 2008

We endogenize product differentiation in a model of sequential search with random firm-consumer match value à la Wolinsky (1986) and Anderson and Renault (1999). We focus on a product design choice by which a firm can control the dispersion of consumer valuations for its product; we interpret...

Persistent link: https://www.econbiz.de/10009211231

Search duplication in research and design spaces - Exploring the role of local competition

Konrad, Kai A. - Volkswirtschaftliche Fakultät, … - 2014

A lack of sufficient diversification in research strategies has been identified as an important problem for delegated research. We show that this problem can be solved by local competition (such as bribery, lobbying, rent seeking, competition at the patent office) among players who apply the...

Persistent link: https://www.econbiz.de/10011096160

Locating inside the Salop circle: Demand rotations in a micro-founded model

Bar-Isaac, Heski; Caruana, Guillermo; Cuñat, Vicente - Volkswirtschaftliche Fakultät, … - 2013

We present a micro-founded model of design, that provides a framework in which design leads to demand rotations. We show simple sufficient conditions that determine when design should be extreme (fully standardized or fully tailored) or rather be only partially tailored.

Persistent link: https://www.econbiz.de/10011111146

Brand - image of recognition of entrepreneurial synergy

Udrescu, Mircea Alecsandru; Buiga, Andrei - Volkswirtschaftliche Fakultät, … - 2013

Brand represents reputation of offer. Branding means cultivating the reputation of offer. But brand and branding are … synergistic actions of entrepreneurship, a combination of vision and promotion strategy of offer by the management team. Brand is … make things better than the competition. This is how social success is built up. We believe that the country brand is the …

Persistent link: https://www.econbiz.de/10011259074

“Brand” and performance in a new environment: Analysis of the law school market in Japan

Yamamura, Eiji - Volkswirtschaftliche Fakultät, … - 2010

follows that the “brand” and the school’s current performance are complementary in increasing demand for places in the law …

Persistent link: https://www.econbiz.de/10008611587

Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region

Soproni, Luminita - Volkswirtschaftliche Fakultät, … - 2006

Northern Transylvania region is looking now for a cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities. The cross-border dimension represents one of the main points of this...

Persistent link: https://www.econbiz.de/10011110208

Franchise in Romanian tourism

Bunea-Bontaş, Cristina Aurora; Petre, Mihaela - Volkswirtschaftliche Fakultät, … - 2009

undertaking with that belongs to a group with well-known brand which aims to expand on national and international market. This … share a recognized brand and provide quality services might mean the difference between financial success and failure. …

Persistent link: https://www.econbiz.de/10008578254

“Brand” and performance in a new environment: Analysis of the law school market in Japan.

Yamamura, Eiji - Volkswirtschaftliche Fakultät, … - 2010

follows that the “brand” and the school’s current performance are complementary in increasing demand for places in the law …

Persistent link: https://www.econbiz.de/10008552808

Software Marketing on the Internet: the Use of Samples and Repositories

Gaudeul, Alexia - Volkswirtschaftliche Fakultät, … - 2008

This paper examines one of the most important marketing strategies by software producers on the Internet. That is whether to offer free samples and if so, whether to list the samples on shareware repositories. I show that firms with higher value products have a greater incentive to offer free...

Persistent link: https://www.econbiz.de/10008497678

Introducing Social Capital Value Add: Manifesto for New Social Network Structural Management of Corporate Value

Michael, Cayley - Volkswirtschaftliche Fakultät, … - 2008

Within the field of social capital study, concerns have been expressed that deviations from a fundamental understanding that social capital is captured from embedded resources in social networks may reduce the intellectual enterprise to a catch all fad (Lin, Cook, Burt, 1999). This paper is an...

Persistent link: https://www.econbiz.de/10005616584