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Doval, E; Doval, O - Volkswirtschaftliche Fakultät, … - 2010

Brand purpose is to increase shareholders’ wealth and making profit. Considering the organizations economic environment changes and the fall of the most markets, the paper is focused on the general forces impeding the brand development and on finding some tools to strengthen the brands.

Persistent link: https://www.econbiz.de/10008685566

The brand equity: evidence on marketing investment

Davcik, Nebojsa - Volkswirtschaftliche Fakultät, … - 2008

The author presents a model of the brand equity dimensions and how the model behaves if there are different marketing investments in the value of the brand. The goal of this research is to establish which dimensions and how they influence the brand equity performance in the researched industry...

Persistent link: https://www.econbiz.de/10008728066

Brand Equity, Consumer Learning and Choice

Erdem, Tulin; Broniarczyk, Susan; Charavarti, Dipankar; … - Volkswirtschaftliche Fakultät, … - 1999

The aim of this paper is to explore the links between brand equity, consumer learning and consumer choice processes in general, and considering two recent trends in the market place: store brands and the Internet. We first review the advances that have occurred in brand equity research in...

Persistent link: https://www.econbiz.de/10011108757

The cultural and tourist policy dimension in city marketing: the case of the olympic municipality of Nea Ionia, Magnesia, Greece

Deffner, Alex; Metaxas, Theodore - Volkswirtschaftliche Fakultät, … - 2008

particular promotional strategies and tactics in the context of city marketing. The contribution of culture and tourism must be … of citizens to achieving a better quality of life, and the construction of a city’s competitive advantage in order to … attract tourists, inhabitants and investors. This paper investigates the cultural and tourist policy dimension in city …

Persistent link: https://www.econbiz.de/10011259962

Urban(c)idade: diálogo entre a Sociologia, a Arquitectura, a Economia e a Geografia - a experiência do Mestrado em Metropolização, Planeamento Estratégico e Sustentabilidade

Reis, Judite Lourenço; Salvador, Regina; Cardoso, … - Volkswirtschaftliche Fakultät, … - 2012

We should consider that, if mankind was “born” in the African savanna, it was in the Middle East agrarian communities that it became “civilized”. Thus, as mentioned by O. Spengler, world history is largely the history of cities. Far from being a theoretical essay and challenging of...

Persistent link: https://www.econbiz.de/10011258587

Centra handlowe wobec miejskiej przestrzeni publicznej – nie tylko imitacja

Celińska-Janowicz, Dorota - Volkswirtschaftliche Fakultät, … - 2011

Contemporary, postmodern cities are cities of consumption, rather than of production. While for industrial cities typical spatial model was a factory, for consumption cities it is a shopping centre – a place where people can meet all their needs, not only by shopping and entertaining, but also...

Persistent link: https://www.econbiz.de/10011259648

A Modern Postmodern Urbanism The Systemic Retroactive game (SyR) between Bottom-up and Top-down

D'Acci, Luca - Volkswirtschaftliche Fakultät, … - 2013

These couple of pages discuss upon the retroactive influence (Systemic Retroactive game, or SyR) between people’s behaviour and environment. The latter is intended as physical environment (type of cities, climate, geography…), normative environment (laws), moral environment (religions,...

Persistent link: https://www.econbiz.de/10011260143

Subvenciones para un entendimiento interdisciplinario de la ciudad y de lo urbano: diálogos entre la geografía, la arquitectura, la economía y la sociología - la experiencia del má...

Marques, Bruno Pereira; Cardoso, Sónia Paulo; … - Volkswirtschaftliche Fakultät, … - 2012

This work pretends, as far as possible, contribute to the interdisciplinary dialogue about the study and comprehension of cities and urban spaces. Far from a theoretical and existing paradigms challenging essay, we will try to reflect about our personnel and professional experiences, Master...

Persistent link: https://www.econbiz.de/10011260580

Defining and Measuring Metropolitan Regions: a rationale

Freeman, Alan; Cheshire, Paul - Volkswirtschaftliche Fakultät, … - 2006

This paper was presented an OECD working group of city measurement, in Paris, in November 2006. It presents the …

Persistent link: https://www.econbiz.de/10011260786

Theories of urban externalities

Kanemoto, Yoshitsugu - Volkswirtschaftliche Fakultät, … - 1980

land use model. Topics covered are optimal and market city sizes, local public goods, traffic congestion, externalities …

Persistent link: https://www.econbiz.de/10008615009