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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
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AMS review : official publication of the Academy of Marketing Science
Journal of retailing
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Journal of the Academy of Marketing Science
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MSI reports : working paper series
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12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Legends in marketing
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Mays Business School Research Paper
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Retailing in the 21st century : current and future trends
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The Routledge companion to strategic marketing
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Advances in applied microeconomics : a research annual
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Does marketing need reform? : fresh perspectives on the future
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AMS review : progress toward a world-class journal dedicated to theory development : editorial
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012113557
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Disciplinary memory and theory development
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011741495
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Enhancing theory development in marketing
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10010378854
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4
Reimagining marketing doctoral programs
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 56-64
Persistent link: https://www.econbiz.de/10012296598
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Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
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Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 32-43
Persistent link: https://www.econbiz.de/10009679353
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Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 32-43
Persistent link: https://www.econbiz.de/10010082231
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Advancing theory in marketing : insights from conversations in other disciplines
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012296600
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9
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
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10
A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
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