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Market orientation : firm performance link in a dynamic environment : looking inside the black box
Sett, Rahul Kumar - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 163-179
Persistent link: https://www.econbiz.de/10011975494
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Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars; Taylor, Charles Raymond - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
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Reflections on marketing and imagination
Wilkie, William L. - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
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Researching marketing capabilities : reflections from academia
Morgan, Neil A. - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
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The "first principles" of marketing strategy
Palmatier, Robert W.; Crecelius, Andrew T. - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
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Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.; Runyan, Rodney C.; Gonzalez-Padron, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
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Conducting field-based, discovery-oriented research : lessons from our market orientation research experience
Jaworski, Bernard J.; Kohli, Ajay Kumar - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 4-12
Persistent link: https://www.econbiz.de/10011741529
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Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 13-19
Persistent link: https://www.econbiz.de/10011741530
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Disruptive marketing strategy
Hult, G. Tomas M.; Ketchen, David J. <Jr.> - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
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Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 26-35
Persistent link: https://www.econbiz.de/10011741532