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How do price range shoppers differ from reference price point shoppers?
Moon, Sangkil; Voss, Glenn B. - In: Journal of business research : JBR 62 (2009) 1, pp. 31-38
Persistent link: https://www.econbiz.de/10003915819
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Eliciting and estimating reservation price : a semi-compensatory approach
Kaplan, Sigal; Bekhor, Shlomo; Shiftan, Yoram - In: Journal of business research : JBR 64 (2011) 1, pp. 45-50
Persistent link: https://www.econbiz.de/10008806349
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Consumer response to norm-breaking pricing events in e-commerce
Garbarino, Ellen; Maxwell, Sarah - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1066-1072
Persistent link: https://www.econbiz.de/10008652781
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin; Miles, Morgan P.; Polonsky, Michael J.; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1602-1606
Persistent link: https://www.econbiz.de/10011298893
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The impact of price frames on consumer decision making : experimental evidence
Baake, Pio; Huck, Steffen - 2013
We analyse a stylized model of the world grain market characterized by a small oligopoly of traders with market power on both the supply and demand side. Crops are stochastic and exporting countries can impose export tariffs to protect domestic food prices. Our first result is that export...
Persistent link: https://www.econbiz.de/10010230311
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When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 9, pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
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Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian; Allmann, Jan; Klarmann, Martin - In: Journal of business research : JBR 67 (2014) 8, pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian; Totzek, Dirk; Krämer, Melanie - In: Journal of business research : JBR 67 (2014) 6, pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509