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Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra; Terlutter, Ralf - In: Media and change management : creating a path for new …, (pp. 169-187). 2022
Persistent link: https://www.econbiz.de/10013167347
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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha; Fonferek, Katharina-Maria; … - In: Advances in National Brand and Private Label Marketing …, (pp. 143-149). 2018
Persistent link: https://www.econbiz.de/10013277500
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A bibliometric analysis of the private label literature
Sansone, Marcello; Colamatteo, Annarita; Pagnanelli, … - In: Advances in National Brand and Private Label Marketing …, (pp. 169-176). 2018
Persistent link: https://www.econbiz.de/10013277509
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022
Persistent link: https://www.econbiz.de/10013167353
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Flow and consumer behavior in an online supermarket
Morales-Solana, Doris; Esteban-Millat, Irene; Alegret … - In: Advances in National Brand and Private Label Marketing …, (pp. 65-73). 2018
Persistent link: https://www.econbiz.de/10013277398
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018
Persistent link: https://www.econbiz.de/10013277505