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~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Handbook of consumer psychology
43
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
29
The evolution of brands : from signals of quality to storehouses of trust
26
Transformative consumer research for personal and collective well-being
26
Product experience
20
Cross-cultural and critical perspectives on brands
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Consumer-brand relationships : theory and practice
18
Handbook of brand relationships
18
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
17
The Routledge companion to digital consumption
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Consumer culture theory
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
Measuring and managing brands
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Memorable customer experiences : a research anthology
14
The Oxford handbook of luxury business
14
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Marketing in the new global order : challenges and opportunities
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
A master class in brand planning : the timeless works of Stephen King
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
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1
National
brand
's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
2
Private label consumer purchasing habits
Frías-Marcos, Ana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-61)
.
2022
Persistent link: https://www.econbiz.de/10013281238
Saved in:
3
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
4
Private label vs leading national
brand
in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
5
Introducing the concept of
brand
appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
Saved in:
6
The profitability of store
brand
introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
7
Brand
purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
8
The illusion of
brand
control : an integrative review
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 98-105)
.
2022
Persistent link: https://www.econbiz.de/10013281264
Saved in:
9
Does consumer involvement in PLBs of retail food affect development?
Gendel-Guterman, Hanna
;
Shilian, Dalia
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-9)
.
2022
Persistent link: https://www.econbiz.de/10013281168
Saved in:
10
Why do Indian women use skin lightening creams to (re)construct their personhood identity? : an exploratory study of skin colour, social acceptance and
brand
responsibility
Chaki, Saptaparni
;
Dermody, Janine
;
Occhiocupo, Nicoletta
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 10-17)
.
2022
Persistent link: https://www.econbiz.de/10013281171
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