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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Advertising effects"
~subject:"Befragung"
~subject:"Bibliometrie"
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Journal of business research : JBR
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of marketing research : JMR
172
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Jahrbuch der Absatz- und Verbrauchsforschung
54
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Marketing : ZFP ; journal of research and management
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29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of forecasting
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25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of targeting, measurement and analysis for marketing
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Psychology & marketing
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Marketing theory
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The journal of product innovation management : an international publication of the Product Development & Management Association
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European journal of operational research : EJOR
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International journal of wine business research : IJWBR
14
Marketing intelligence & planning
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SAGE library in marketing
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
158
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51
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
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52
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
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53
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
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54
Forecasting new product trial with analogous series
Wright, Malcom J.
;
Stern, Philip
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
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55
Relationship advertising : how advertising can enhance social bonds
Malefyt, Timothy de Waal
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
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56
Werbewirkungsforschung: Banner und Button oder Anzeige und Spot oder alles zusammen?
Dürr, Karin
(
contributor
);
Rasztar, Matthias
(
contributor
)
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
28
(
2001
)
3
,
pp. 16-51
Persistent link: https://www.econbiz.de/10001608540
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57
Soziologie und
Marktforschung
: Ausbildung an einem Arbeitsmarkt vorbei?
Pötschke, Manuela
;
Simonson, Julia
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
28
(
2001
)
6
,
pp. 32-37
Persistent link: https://www.econbiz.de/10001632298
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58
Marktforschung
und shareholder value
Wübbenhorst, Klaus L.
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
26
(
1999
)
2
,
pp. 18-21
Persistent link: https://www.econbiz.de/10001470093
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59
Von der
Marktforschung
zum Value-Research : wie Sie durch neue Marktforschungskonzepte Ihren Unternehmenswert nachhaltig steigern
Wessner, Konrad
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
26
(
1999
)
2
,
pp. 22-26
Persistent link: https://www.econbiz.de/10001470105
Saved in:
60
Aufbau und Funktionsweise eines Regional Data Warehouse
Lazarek, Julius
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
26
(
1999
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10001470125
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