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Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003355399
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Market entry strategies for emerging economies
Kretzberg, Alena - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003586517
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Legends in marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503416
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Flexibility in buyer-seller relationships : a transaction cost economics extension based on real options analysis
Roemer, Ellen - 2004 - 1. Aufl.
A transaction cost economics explanation of buyer-seller relationships Analysis of flexibility in buyer-seller relationships from a transaction cost economics perspective Rational flexibility in buyer-seller relationships - A real options approach Real flexibility in buyer-seller relationships -...
Persistent link: https://www.econbiz.de/10002343946
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Internet pricing : economic approaches to transport services and infrastructure
Graber, Andrea - 2005
Persistent link: https://www.econbiz.de/10002749817
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B-to-B electronic marketplaces : successful introduction in the chemical industry
Hartmann, Evi - 2002 - 1. Aufl
Persistent link: https://www.econbiz.de/10001706401
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Marketing of hedge funds : a key strategic variable in defining possible roles of an emerging investment force
Bekier, Matthias - 1996
Persistent link: https://www.econbiz.de/10012699432
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Planned social change and the diffusion of innovation
Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018
Persistent link: https://www.econbiz.de/10011899968
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Zaltman metaphor elicitation technique
Zaltman, Gerald; Venkatesh, Alladi; Hirschman, … - 2018
Persistent link: https://www.econbiz.de/10011899977