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Persistent link: https://www.econbiz.de/10011962803

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments

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Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement

Dens, Nathalie; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 50-65

Persistent link: https://www.econbiz.de/10008659836

Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships

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Developing different types of anticipated experience positioning for electric cars

Moons, Ingrid; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 21 (2014) 3, pp. 216-235

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The impact of age on consumer attachment to celebrities and endorsed brand attachment

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Exploring the power of electronic word-of-mouth in the services industry

Loureiro, Sandra Maria Correia (ed.); … - 2020

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Persistent link: https://www.econbiz.de/10012394328

Keeping it real : examining the influence of co-branding authenticity in cause-related marketing

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Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country

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Persistent link: https://www.econbiz.de/10013399558

Engaging with intelligent voice assistants for wellbeing and brand attachment

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