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"This book produceshigh-quality and relevant industry-driven knowledge and literature that will improve the capacity of agricultural marketing services in the public sector and agricultural economics, especially in South Africa"--
Persistent link: https://www.econbiz.de/10013286642
Foreword -- Preface -- Acknowledgment -- Consumer behaviour in developing nations : a conceptual overview / Ayantunji Gbadamosi, University of East London, UK -- Customer perceived value of frequent flyer programmes : an empirical study of airline passengers in China / Zhibin Lin ,Northumbria...
Persistent link: https://www.econbiz.de/10013548531
"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...
Persistent link: https://www.econbiz.de/10014232885
"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with...
Persistent link: https://www.econbiz.de/10014233475
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Persistent link: https://www.econbiz.de/10010237325
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--
Persistent link: https://www.econbiz.de/10010210087
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
Persistent link: https://www.econbiz.de/10010353634
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011454348
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--Provided by...
Persistent link: https://www.econbiz.de/10011454383
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