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Psychologie und Werbung
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Advertising
31
Werbung
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Advertising effects
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Brand
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Creativity
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Gesundheit
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Health
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Advertising theory
Journal of advertising research
247
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
173
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
76
European journal of operational research : EJOR
74
NBER working paper series
72
SpringerLink / Bücher
72
Journal of historical research in marketing
70
Jahrbuch der Absatz- und Verbrauchsforschung
67
Journal of promotion management : innovations in planning and applied research
67
European journal of marketing : EJM
66
Journal of marketing research : JMR
66
Working paper / National Bureau of Economic Research, Inc.
62
International journal of internet marketing and advertising : IJIMA
60
Psychology & marketing
60
Journal of retailing and consumer services
58
NBER Working Paper
55
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
49
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
Markenartikel : das Magazin für Markenführung
44
Marketing : ZFP ; journal of research and management
44
CESifo working papers
37
Young consumers : insight and ideas for responsible marketers
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Marketing letters : a journal of research in marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of global marketing
33
Economics letters
32
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ECONIS (ZBW)
31
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1
Embodied motivated cognition : a theoretical framework for studying dynamic mental processes underlying advertising exposure
Bolls, Paul D.
;
Wise, Kevin
;
Bradley, Samuel D.
- In:
Advertising theory
,
(pp. 105-119)
.
2012
Persistent link: https://www.econbiz.de/10009526919
Saved in:
2
Theories about health and advertising
Wolburg, Joyce M.
- In:
Advertising theory
,
(pp. 506-526)
.
2012
Persistent link: https://www.econbiz.de/10009524020
Saved in:
3
Four theories of how IMC works
Moriarty, Sandra E.
;
Schultz, Don E.
- In:
Advertising theory
,
(pp. 491-505)
.
2012
Persistent link: https://www.econbiz.de/10009524021
Saved in:
4
Theory and law
Richards, Jef I.
- In:
Advertising theory
,
(pp. 480-490)
.
2012
Persistent link: https://www.econbiz.de/10009524022
Saved in:
5
Ethics and advertising theory
Drumwright, Minette E.
- In:
Advertising theory
,
(pp. 463-479)
.
2012
Persistent link: https://www.econbiz.de/10009524024
Saved in:
6
I know it when I see it : the definability and consequences of perceived fit in corporate social responsibility initiatives
Bower, Amanda B.
;
Grau, Stacy Landreth
- In:
Advertising theory
,
(pp. 449-459)
.
2012
Persistent link: https://www.econbiz.de/10009524025
Saved in:
7
Brand concepts and advertising
Krugman, Dean M.
;
Hayes, Jameson L.
- In:
Advertising theory
,
(pp. 434-448)
.
2012
Persistent link: https://www.econbiz.de/10009524026
Saved in:
8
Toward a social ecology of advertising
Wright-Isak, Christine
- In:
Advertising theory
,
(pp. 419-433)
.
2012
Persistent link: https://www.econbiz.de/10009524027
Saved in:
9
Social media and advertising theory
Gangadharbatla, Harshavardhan
- In:
Advertising theory
,
(pp. 402-416)
.
2012
Persistent link: https://www.econbiz.de/10009524028
Saved in:
10
In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi
;
Lee, Mira
- In:
Advertising theory
,
(pp. 388-401)
.
2012
Persistent link: https://www.econbiz.de/10009524029
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