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The importance of taste in experimental auctions : consumers' valuation of calorie and sweetener labeling of soft drinks
Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - In: Agricultural economics : the journal of the … 47 (2016) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10011430322
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Valuing an EU animal welfare label using experimental auctions
Gracia, Azucena; Loureiro, Maria L.; Nayga, Rodolfo M. - In: Agricultural economics : the journal of the … 42 (2011) 6, pp. 669-677
Persistent link: https://www.econbiz.de/10009389350
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Acceptance of genetically modified food : comparing consumer perspectives in the United States and South Korea
Nayga, Rodolfo M.; Fisher, Mary Gillett; Onyango, Benjamin - In: Agricultural economics : the journal of the … 34 (2006) 3, pp. 331-341
Persistent link: https://www.econbiz.de/10003325010
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Gene-edited or genetically modified food? : the impacts of risk and ambiguity on Chinese consumers' willingness to pay
Ding, Yulian; Yu, Jianyu; Sun, Yangyang; Nayga, Rodolfo M. - In: Agricultural economics : the journal of the … 54 (2023) 3, pp. 414-428
Persistent link: https://www.econbiz.de/10014288417