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~isPartOf:"Always learning"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"European journal of marketing : EJM"
~subject:"Corporate Governance"
~subject:"KMU"
~subject:"Marketingtheorie"
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Berichte aus der Betriebswirtschaft
European journal of marketing : EJM
SpringerLink / Bücher
51
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Springer eBook Collection / Business and Economics
23
Journal of marketing management : MM
21
Journal of business research : JBR
20
Journal of historical research in marketing
15
Journal of macromarketing
15
Journal of the Academy of Marketing Science
14
Lehrbuch
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Springer eBook Collection
10
AMS review : official publication of the Academy of Marketing Science
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Europäische Hochschulschriften / 5
9
Journal of research in marketing and entrepreneurship : JRME
9
Marketing theory
9
Small business economics : an entrepreneurship journal
9
Journal of research in marketing and entrepreneurship
8
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
8
Springer eBook Collection / Business and Management
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
Australasian marketing journal
6
Entrepreneurial strategic decision-making : a cognitive perspective
6
International business review : the official journal of the European International Business Academy
6
Journal of entrepreneurship in emerging economies
6
Management decision : MD
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Cogent business & management
5
Corporate governance : the international journal for effective board performance
5
Eurasian studies in business and economics
5
Journal of marketing theory and practice : JMTP
5
Schriften aus dem Institut für Mittelstandsforschung
5
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ECONIS (ZBW)
22
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1
Markt und Unternehmung : Handlungsfelder des Marketing
Hammann, Peter
;
Palupski, Rainer
;
Gathen, Andreas von der
-
1998
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000675151
Saved in:
2
Psychologie im Marketing
Palupski, Rainer
-
1999
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000683441
Saved in:
3
Marketing kleiner und mittlerer Unternehmen in der Russischen Föderation
Pezoldt, Kerstin
-
1999
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10001399067
Saved in:
4
Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
Carson, David
- In:
European journal of marketing : EJM
24
(
1990
)
11
,
pp. 1-51
Persistent link: https://www.econbiz.de/10001118947
Saved in:
5
Marketing and small business
Rushton, Angela M.
(
contributor
)
- In:
European journal of marketing : EJM
19
(
1985
)
5
Persistent link: https://www.econbiz.de/10001071446
Saved in:
6
The specification of aggregate market models
Saunders, John A.
- In:
European journal of marketing : EJM
21
(
1987
)
2
Persistent link: https://www.econbiz.de/10001072523
Saved in:
7
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
8
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
9
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
10
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
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