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~isPartOf:"Always learning"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing theory"
~subject:"Corporate Governance"
~subject:"KMU"
~subject:"Marketingtheorie"
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Corporate Governance
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Marketing
137
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European journal of marketing : EJM
Marketing theory
SpringerLink / Bücher
51
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
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23
Springer eBook Collection / Business and Economics
23
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21
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Entrepreneurship marketing : principles and practice of SME marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Entrepreneurial strategic decision-making : a cognitive perspective
6
International business review : the official journal of the European International Business Academy
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Management decision : MD
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Corporate governance : the international journal for effective board performance
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Eurasian studies in business and economics
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ECONIS (ZBW)
27
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1
Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
Carson, David
- In:
European journal of marketing : EJM
24
(
1990
)
11
,
pp. 1-51
Persistent link: https://www.econbiz.de/10001118947
Saved in:
2
Marketing and small business
Rushton, Angela M.
(
contributor
)
- In:
European journal of marketing : EJM
19
(
1985
)
5
Persistent link: https://www.econbiz.de/10001071446
Saved in:
3
The specification of aggregate market models
Saunders, John A.
- In:
European journal of marketing : EJM
21
(
1987
)
2
Persistent link: https://www.econbiz.de/10001072523
Saved in:
4
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
5
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
6
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
7
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
8
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
9
Chief marketing officer's equity incentives : economic determinants and effects on shareholder value
Fabrizi, Michele
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1757-1781
Persistent link: https://www.econbiz.de/10010429762
Saved in:
10
Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.
;
Storbacka, Kaj
- In:
Marketing theory
14
(
2014
)
3
,
pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
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