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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"Legends in consumer behavior"
~isPartOf:"Theoretische Fundierung und praktische Relevanz der Handelsforschung"
~person:"Belk, Russell W."
~person:"Crespo-Almendros, Esmeralda"
~person:"Diehl, Sandra"
~person:"Ermer, Beatrice"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Bias"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Messe"
~subject:"Retail trade"
~subject:"Veranstaltungswirtschaft"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Systematic review"
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Belk, Russell W.
Crespo-Almendros, Esmeralda
Diehl, Sandra
Ermer, Beatrice
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
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Analyzing the cultural diversity of consumers in the global marketplace
Customer Experience : Forum Dienstleistungsmanagement
Legends in consumer behavior
Theoretische Fundierung und praktische Relevanz der Handelsforschung
Consumer behavior analysis : (a) rational approach to consumer choice
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Measuring and managing brands
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Brand management ; Vol. 2
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Cutting edge international research
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
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ECONIS (ZBW)
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
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2
Konsumentenreaktionen auf eine Sortimentsreduktion
Rudolph, Thomas
;
Kotouc, Alexander Johannes
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 169-192)
.
2007
Persistent link: https://www.econbiz.de/10003468094
Saved in:
3
Der Pro-Veränderungsbias in der Akzeptanzforschung technologischer Innovationen : eine Erklärungsgröße für Fehlprognosen?
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 617-641)
.
2007
Persistent link: https://www.econbiz.de/10003468620
Saved in:
4
Brands Lands : Inszenierung begehbarer Erlebniswelten für den Kunden
Kirchgeorg, Manfred
;
Springer, Christiane
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 295-316)
.
2012
Persistent link: https://www.econbiz.de/10009550142
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5
Wahrnehmungswirkung von Messeständen als temporären Markenerlebniswelten
Kirchgeorg, Manfred
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 251-271)
.
2012
Persistent link: https://www.econbiz.de/10009550168
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6
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
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7
The moderating role of language on perceived risk and information-processing online
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 320-345)
.
2015
Persistent link: https://www.econbiz.de/10011396958
Saved in:
8
Legends in consumer behavior: Russell W. Belk
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383469
Saved in:
9
Magic and religion in consumption practices
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383772
Saved in:
10
Discipline and liberation in consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383774
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